A Look Beyond the Brand: THC Design
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Alex Wilkerson has his nose in the flowers. He’s not picking roses. Instead, Wilkerson inhales the rich terpene profiles of the latest cannabis strains that THC Design has in the works.
“It’s got a great nose,” Wilkerson says of a batch of Purple Punch.
The way that THC Designs’ team talks about cannabis is not unlike the way sommeliers talk about fine wine, which underscores just how seriously they take this plant.
A candid conversation about cannabis’ complex aroma and tasting notes were somewhat rare in the cannabis community, which has previously used terms like “dank” to describe a bag of weed’s characteristics. That’s exactly what the folks at THC Design are hoping to change.
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THC Design’s Mission
THC Design Co-Founder and Head of Sales, Jairia Pass, poses in the mother room at their HQ in downtown LA.
“That’s a huge goal for us to have it [cannabis] very normalized in your home,” said Jairia Pass, co-founder of THC Design. “You should be able to talk about that and not feel weird about it.”
That connection to cannabis is evident in seemingly every conversation that Pass and her team have. While other cannabis cultivators may be focused on producing the most intoxicating buds possible, the team at THC Design have other plans in mind. For them, potency is important – but it’s not the only goal.
“We want to represent what cannabis isn’t usually represented as. Something that’s a benefit for society, something that can be used to help others,” Wilkerson said.
“It’s not just a drug,” Pass emphasizes. “We want to show people everything this plant can do.”
That level of enthusiasm for cannabis is what THC Design is all about. First and foremost, the team at THC Design wants you to know that they care about cannabis because they value cannabis consumers.
“That passion comes because we have so much faith and love and care for this plant,” Jairia Pass said. “We just know that there are so many possibilities for this plant and what it can do.”
Passion Turned to Purpose
Jairia Pass, Co-Founder of THC Design, likes to take a little personal time each day in the mother room.
The people behind THC Design have been growing cannabis for over a decade. Pass, the company’s co-founder, began her passion for cannabis in Oklahoma. But she quickly found that Southern California was a more hospitable place to plant roots and fully embrace the possibilities of this sacred plant.
“This is where we need to be, in Los Angeles,” Pass said. “This is where the community for cannabis is and where it’s growing, and this is where I think the most education needs to be.”
Pass’s experience and her passion for high-quality cannabis are evident when you smell, see and taste the buds and pre-rolls THC Design produces. They’ve studied the genetics behind every strain they sell in order to create a premium product for consumers and consistent medicine for medical cannabis patients.
“We’re constantly trying new genetics for the best medicine possible,” Pass said. “As we’ve grown, we’re trying to find plants that are actually better for medicinal purposes. Right now we’re currently sourcing genetics for higher CBD – that’s going to be the future.”
Maintaining Environmental Sustainability
Fine tuning their plants’ genetics isn’t the only thing that the THC Design team is focusing on. They also want to be as environmentally sustainable as possible – a breath of fresh air in this arid, drought-prone region of Southern California.
Unlike many grow operations, THC Design’s growing facility is as close to waste-free as you can get. They use HVAC systems to capture moisture from the air, including moisture that the plants themselves release. Water is essentially being harvested, sterilized, and recycled within a closed system.
“It’s nice that we can get water that our plants make, in the actual flower rooms, and then use that to feed the plants all over again,” Wilkerson said. “It’s like the Circle of Life.”
“Our practices have gotten a lot better,” Pass explained. “We’re using energy efficient bulbs…we’re using less electricity.”
A Focus on Education
In addition to sustainability, the THC Design team also wants to focus on education. They work with policymakers to make them better informed when it comes to the benefits of cannabis, advocating for legislative reform at the local level as well as the national level.
They’re also hoping to educate cannabis consumers on how to be more self-sufficient, with their popular “Grow Girl” series of online educational content. The Grow Girl series instructs viewers on how to sustainably grow their own cannabis plants at home.
“I’ve had so much faith and hope in cannabis,” Alex Wilkerson said. “How you take care of a plant might be reflective of how you take care of yourself.”
Even if you haven’t tried THC Design’s products, you’ve certainly seen them in your local dispensary. Their pre-rolls, gram bags, and prepackaged eighths are labeled with the brand’s easily recognizable logo that includes the delta-9-THC molecule, with pre-rolls delivered in slim, discreet metal tins that are reminiscent of old-fashioned cigarette cases.
Sativas are labeled with green lettering on the logo, hybrids are orange-yellow, and indicas are a calming shade of purple.
Try a pre-roll or a prepackaged flower varietal from THC Design through Nugg and see for yourself how quality-crafted cannabis can help you focus on your own sense of wellness. Then check out the brand’s website at www.thcdesign.com to learn more about what elevates this brand above the competition.
